Today’s finance industry generally agrees that data-driven decisions make for good business and great design. But what decisions are and aren’t we able to make from quantitative data alone? When must qualitative data step in? The Apply Club Finance held an event to discuss these issues.

Customer-centricity refers to the capacity of people inside a business to comprehend the circumstances, viewpoints and expectations of customers in order to generate customer pleasure, loyalty and advocacy. But how good is quantitative data really at helping us be customer-centric? What do we gain and what do we miss when we take a quantitative approach?

Customer-centricty is growing strong in financial services. But is it enough? The ability of financial service providers to offer great services is limited by external factors such as the economy, environment, fraud and service complexity. How should we think about the future of finance?