In this blog post we discuss research on BNPL that focuses on how BNPL services build and brand digital interfaces to be appealing to young users. How do BNPL providers convince customers that they aren’t simply getting into debt?

Finthropology is pleased to announce a new blog series—Digital Human Finance—that highlights the human aspects of digital transformation. We share findings from qualitative research in finance to illustrate the usefulness of understanding human behaviour in community contexts.