Digital Human Finance: A new blog series
Finthropology is pleased to announce a new blog series—Digital Human Finance—that highlights the human aspects of digital transformation.
At Finthropology our focus is on delivering research and insights to help organisations develop innovative and client-centric products, services and programs. We regularly share blogs on our research findings, but this new blog series will share findings from qualitative research in finance to illustrate the usefulness of understanding human behaviour in community contexts.
The digital transformation that has been ongoing at the global level for the last three decades is changing:
The products and services we use (music, news, travel and finance)
The ways we buy them (internet channels and e-commerce)
The ways we identify ourselves (digital ID, digital signatures and the possibility to share only the necessary information such as age)
The ways we work (freelancers in the gig economy)
The way we communicate and participate in networks and communities (digital communities and interest groups, influencers–and finfluencers, digital dating, etc.).
Digital transformation is, of course, also influencing the financial environment, including financial products, market participants, new ways of collaboration in the creation of open banking, digital platforms, financial intermediation and financial regulation.
Despite these developments, the focus in both academic research and industry reports has predominantly been on how best to introduce new technology to new users. Even if customer centricity is often mentioned, customers—and customer contexts—do not seem to be involved or even listened to. We have already shared examples of important insights from qualitative research in previous blogs.
The idea behind this new series is to present the findings from qualitative research papers to showcase the kind of insights that can come from deeper human studies, and show how they can be used to build new sustainable financial solutions. We will focus on the insights that such studies bring to share insights about the way people interact with new technological tools and services, including how they:
Become aware of new prepositions
Perceive the potential use (ease of use and usefulness)
Engage with new technology and start using it
Include solutions in existing toolboxes
Share insights with family, friends and in broader communities
Deal with shortcomings and problems by creating workarounds
We also point out how the insights can be useful for financial service providers by including examples where relevant.
To make sure that these blogs are easy to read and compare, we will structure them in a similar way. We’ll tell the ‘story’ of the paper chosen, their key insights, and the potential of their findings for digital finance. Blogs will appear regularly, but not with specific intervals.
Would you like to be part of the conversation? Then feel free to comment on the blog posts or get in touch with us via info@finthropology.com or our LinkedIn page.
