Finthropology is pleased to announce a new blog series—Digital Human Finance—that highlights the human aspects of digital transformation. We share findings from qualitative research in finance to illustrate the usefulness of understanding human behaviour in community contexts.

Finance is not something we usually associate with human sentiments. While we covet money, we usually see it as a means to an end. Yet there is no doubt that money is associated with emotions and is more about people than it is about numbers. How can we rethink finance as human?