Opinion Anette Broløs Opinion Anette Broløs

Digital transformation and changes in customer expectations 

Digital transformation is a broad agenda that includes cultural change. Financial services are shaped by customers' expectations and decisions, just as customer choices in finance are shaped by the services available to them. How do customer expectations and financial services change in response to each other?

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Opinion Erin Taylor Opinion Erin Taylor

Understanding finance as human

Finance is not something we usually associate with human sentiments. While we covet money, we usually see it as a means to an end. Yet there is no doubt that money is associated with emotions and is more about people than it is about numbers. How can we rethink finance as human?

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Opinion Anette Broløs Opinion Anette Broløs

Customer-centric innovation: How good are we really at understanding customer needs?

Customer-centricity refers to the capacity of people inside a business to comprehend the circumstances, viewpoints and expectations of customers in order to generate customer pleasure, loyalty and advocacy. But how good is quantitative data really at helping us be customer-centric? What do we gain and what do we miss when we take a quantitative approach?

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Opinion Anette Broløs Opinion Anette Broløs

Why do qualitative research in innovation?

At Finthropology we build human insights for finance. We’re often asked whether research isn’t too slow to contribute to innovation. At the recent EWPN conference in Amsterdam we discussed this topic with a panel of finance specialists. The answers might surprise you.

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