Customer-centric innovation: How good are we really at understanding customer needs?
Customer-centricity refers to the capacity of people inside a business to comprehend the circumstances, viewpoints and expectations of customers in order to generate customer pleasure, loyalty and advocacy. But how good is quantitative data really at helping us be customer-centric? What do we gain and what do we miss when we take a quantitative approach?
New report: Money and Payments in Low Income Brazil
Emerging digital technologies are transforming currencies and finance, changing the way we save, spend and exchange value. But do people really need a new form of money? Our new report, Money and Payments in Low Income Brazil, examines payments practices in Brazil and explores how new financial tools might fit into the existing system.
New report: Better Research, Better Design
We are pleased to announce the release of a new report, Better Research, Better Design: How to Align Teams and Build a Human-Centric Company Culture. Based on interviews with researchers working in companies, it provides a toolkit and framework for researchers to implement micro changes into their work processes, teams, and their own practice.