We are often advised to put our emotions aside when making financial decisions, but behavioural research shows that this is impossible. Fortunately, today there are an increasing number of financial tools on the market that factor emotions in.

All people have emotional relationships with their money, and these emotions play a critical role in our financial decisions, mental health and general wellbeing. What would happen if we took our feelings seriously?

Finthropology is proud to announce that we are partnering with findexable on their Fintech Diversity Radar project. Launching in 2021, the Fintech Diversity Radar will be the world’s first global platform gathering progressive data on women in fintech.

I am delighted to launch Finthropology, a consultancy specializing in insights into people's financial behaviour. The name 'Finthropology' brings together two of my passions: finance and anthropology.