New report: Female Finance On the Move

"I feel talked down to. I feel condescended" This is how one woman described her relationship with her bank in the latest report on female finance by Anette Broløs and Erin B. Taylor (with Daria Greenberg), Female Finance On the Move: Switzerland (EWPN, Keen Innovation and Unblu).

Our interviewee’s statement perhaps sets out the most important results of the research: today most financial services are not designed to serve women, neither professional women nor women taking care of their family’s everyday finances. This is so ingrained in expectations that it is not actually visible, neither to the companies providing them, nor to the women using them.

The report is based on interviews with Swiss women about their relationship with money, payments and investment. It is the third in our series on Female Finance, reflecting both the change in the financial gender gap and the fact that fintech today is all about being in motion. In the first two reports, Female Finance: Digital, Mobile, Networked (2020, EWPN/Keen) and Female Finance In Figures (2021, EWPN/Keen/Bank Cler), we focused on the services offered to women and the characteristics of the companies providing them. You will find all three reports here White papers & reports-European Women Payments Network (EWPN)

We thank Unblu, Keen Innovation and European Women Payments Network (EWPN) for their support of the work.

We interviewed Swiss women about the contents of their bags, focusing on financial objects like cash, bank cards, store cards and receipts.