Not too long ago, people had little choice in financial services. How do they choose now? Based on our research in different countries, we have identified six main factors that people consider: value, convenience, control, trust, risk, and emotions.

Digital transformation is a broad agenda that includes cultural change. Financial services are shaped by customers' expectations and decisions, just as customer choices in finance are shaped by the services available to them. How do customer expectations and financial services change in response to each other?

Finance is not something we usually associate with human sentiments. While we covet money, we usually see it as a means to an end. Yet there is no doubt that money is associated with emotions and is more about people than it is about numbers. How can we rethink finance as human?

A very warm holiday season and a happy new year from all of us at Finthropolgy. Interested to learn what we’ve been up to in 2023? We give you the scoop in this post, and some exciting news for 2024.

Customer-centricity refers to the capacity of people inside a business to comprehend the circumstances, viewpoints and expectations of customers in order to generate customer pleasure, loyalty and advocacy. But how good is quantitative data really at helping us be customer-centric? What do we gain and what do we miss when we take a quantitative approach?

In this post we take you on a guided tour of The Hague’s financial history: from an old goldsmith’s to a savings bank for the poor, from Johan de Witte’s actuarial inventions to a home for old men. You can enjoy this tour from your couch or join us in person with our map!

Credit unions are built on collaboration. This report explores new opportunities and risks in small credit union back-office collaboration with a focus on technology, infrastructure, governance, and culture.

Finthropology are honoured to have contributed research and analysis to a new report on Central Bank Digital Currency (CBDC), published by the MIT Digital Currency Initiative (MIT DCI) and Maiden Labs

Central banks around the world are increasingly looking to develop Central Bank Digital Currencies (CBDCs) as the use of cash dwindles and people turn to third party providers of payments and new forms of money. But why would people use them?

Finthropology is pleased to announce that we have been engaged ACIAR to conduct a market scan of mobile finance and market facilitation services in Laos, Cambodia, Vietnam, the Philippines, East Timor and Indonesia.

We are pleased to announce the publication of our new report, ‘Female Finance On the Move—Switzerland’. This is the third edition in our Female Finance series. In this report we look into the bags, wallets and phones of Swiss women to find out how they manage their money.

Why does the financial gender gap persist today? In this podcast we compare notes on our research projects: David Wallace and Natalie Raja (NMD+) have carried out research with women in the UK, and Anette Broløs and Erin Taylor (Finthropology) have been interviewing women in Switzerland.

On social media cryptocurrency is often associated with images of wealth and sex. Why would young people want to consume this kind of content? Why are they attracted to the crypto-hustle? Dr. Alexia Maddox explores how a combination of precarity and the lure of power shape money culture around young people.

In this episode we talk about how financial matters affect the lives of families. Joining us is anthropologist Dr. Kate Sieck, who is based in California. Kate's career has spanned academia, the private sector, and the nonprofit world - all of which have given her a unique look into how families navigate finances.

How is money social–and how do we provide financial solutions to serve social money issues? Anette Broløs explores our desires to make social decisions about money, and looks at some financial services on the market that help us do just that.

In this episode of the Finthropology podcast we talk with Dr. Leda Glyptis on the terror and joy we all experience when making financial decisions, and how the industry might help us better manage our financial feelings.

Welcome to the podcast of Finthropology, a company delivering insights into people’s financial behaviour. In this episode I talk with Dr. Allison Truitt, author of the book Dreaming of Money in Ho Chi Minh City, about what money culture is and why it matters.

Welcome to the podcast of Finthropology, a company delivering insights into people’s financial behaviour. In this episode I talk with Dr. Anette Broløs and Dr. Alexia Maddox, both Associate Consultants at Finthropology, about what it means to create a financial world fit for humans, and how the industry can go about it.

Most of us approach the future in unproductive ways: we either see the future as being doomed (it’s too late to fix), or we assume that all our problems will be solved by technology. How do thought leaders in sustainable finance approach building a better human world?

In Australia there is a small but growing number of digital financial services aimed at women. Why might women need or want these services?